A just listed postcard is a marketing tool used to announce a new listing to your local community.
The objective of this postcard is to entice buyers to visit the property by showing them the features, floorplan and neighborhood of the home.
Just listed postcards are usually sent out to homes within a few miles of the property in question. A well-designed postcard can help you sell more real estate by generating new leads, bringing in more traffic to your listings, and improving buyer awareness.
Here’s a breakdown on how to create the best just listed postcards.
1. Visually Appealing Images
You want your images to be bright and crisp so that they stand out from other advertisements in people’s mailboxes. Make sure that all images are high quality so that they can be easily read from afar and do not distract from the rest of your design elements.
Also make sure that none of your pictures have people or pets in them because this could cause confusion with potential buyers.
2. Highlight Unique Features
If there’s something special about your house that sets it apart from others in the neighborhood or area, then make sure you include it on your postcard. For example, if your house has hardwood floors throughout, or if it sits on a large lot with plenty of room, include this information in the postcard.
3. Include Testimonials
A great way to showcase what you do best is by including testimonials from previous clients on this card. If you have multiple testimonials from different people, consider putting them all on one card so that potential buyers can see how many satisfied customers you’ve helped over the years.
4. Target Specific Audiences
When creating a postcard, decide who you want to send it out to. If possible, use a mailing list that includes only homes that match up with your target audience.
For example, if you have a buyer who is looking for a single-family home in a specific area, be sure that you’re sending them just listed postcards for homes that match their criteria. This will increase the chances of getting them interested in seeing your listing and making an offer.
5. Include Key Information
Make sure you include all pertinent information on your postcard so that it doesn’t end up getting thrown away as junk mail by someone who may want to buy your property but doesn’t want to sort through all of the other pieces of mail they receive each day.
Pertinent information includes:
- Phone number
- Email address
- Website address
- Social media links for additional information or making appointments
The Final Word
Just Listed postcards are a proven way to increase your leads by providing the perfect marketing tool for your real estate business. They allow you to reach out to prospects and give them a reason to call you with just one glance.
And as you can see, there are many different things that you should consider when creating your just listed postcards. This information is crucial because it shows people what they can expect when they choose you as their agent.
Consider it an opportunity to raise awareness about your services, showcase your expertise, show off testimonials from previous clients, and more.