According to the good folk at Olympic Eyewear, selling sunglasses in large bulk quantities represents a major sales opportunity for eyewear manufacturers, retailers, ecommerce stores, and non-profit organizations. From seasonal tourist beach shops to online marketplaces, offering steeply discounted pricing on bulk sunglasses orders allows businesses to tap into lucrative new high-volume revenue streams.
Enabling Significantly Discounted Per Unit Pricing
The main defining appeal of bulk sunglass sales is the substantially discounted per unit pricing that it enables for buyers ordering very high volumes. Manufacturing significantly larger production runs allows producers to greatly lower overall unit costs through economies of scale and economic order quantity savings.
These considerable bulk order discounts can then be passed onto wholesale distributors or retail buyers that place orders for thousands of sunglasses at once. Pricing might be discounted up to 40-60% versus per unit costs for individual pair orders. This makes purchasing large quantities of sunglasses in bulk highly attractive for budget-focused buyers eyeing the bottom line.
Tapping Into Specific Market Segments with Bulk Demand
Certain customer segments and businesses specifically seek out bulk sunglass purchases as part of their regular operations and revenue generation. Tourist destination shops selling beach accessories thrive selling discounted sunglasses in oceanfront boardwalk kiosks and stores where huge tourist volumes walk through that often need cheap impulse eyewear. Theme parks, water parks and other high-traffic warm weather amusement venues similarly boost overall profits and per caps spending by selling low-cost bulk sunglasses customized with their location branding.
Non-profit organizations can raise significantly more money for their causes by buying inexpensive sunglasses in giant bulk volumes then reselling or giving away at large fundraising walk/run events and festivals. And online retailers can leverage the power of bulk volumes to maximize overall profit margins on sunglass sales even when selling individual pairs to customers.
Maximizing Branding and Customization Opportunities
Bulk sunglasses also offer a uniquely visible and affordable canvass for customized branding, logos, and imprinting. Companies often order bulk sunglasses frames to print with their company names, slogans, and logos to give away at conferences, trade shows and to employees as branded swag gifts.
Event venues like festivals and marathons can order thousands of pairs of bulk sunglasses printed with their event name, date, or logo to give to attendees as souvenirs. Non-profits leverage these promotional product branding opportunities to display their cause when fundraising. The combination of low minimum orders and high visibility on boldly printed frames combines for game-changing branding potential.
Navigating Product Quality Control Concerns
The obvious tradeoff that comes along with bulk sunglass sales is often lowered quality in terms of materials, lenses, and durability. Some sunglass manufacturers relying heavily on extreme high volume bulk sales while keeping profit intact tend to cut corners on components, material quality, hinge strength, and longevity. Retail buyers focused on bulk sunglasses should take care to thoroughly vet potential suppliers on their quality controls, testing procedures, and claims regarding UV protection which remains paramount.
Establishing Reputable Sourcing Relationships
Once a trusted quality bulk supplier is secured, buyers should nurture that relationship to maximize mutually beneficial outcomes. Provide suppliers concrete forecasts of estimated order volumes needed well in advance for optimal planning. Seek to negotiate tiered pricing thresholds to incentivize higher volumes. Leverage the opportunity to request fully custom branded bulk designs.
For companies across the eyewear industry from manufacturers to retailers to charitable groups, taking a strategic approach to bulk sunglass sales unlocks unique benefits and money-making opportunities simply not feasible when selling only low-quantity orders. Keeping priority focus on maximizing value, exploiting branding potential, and targeting the right niche market segments will best maximize success in this high volume, high reward sunglass business.